How YOU™ Are Like Shampoo: The breakthrough Personal Branding System based on big-brand marketing methods to help you earn more, do more, and be more at work by Brenda Bence ... Global Insight

How YOU™ Are Like Shampoo

Brenda Bence

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Price: $19.95

Paperback | 280 pages
ISBN: 978-0-9799010-2-7

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Price: $19.95
ISBN: 9780979901034

Summary

Are YOU™ the brand of choice in your workplace? The world’s most successful brand names inspire loyalty and trust. You rely on them again and again for their quality, innovation, and performance. What would it mean for your career, your job satisfaction – and your income potential - if your boss, colleagues, and customers felt the same about YOU™?

This groundbreaking book provides you with the only start-to-finish system for defining, communicating, and taking control of your personal brand. Modeled after the world’s most successful big-brand marketing methods, How YOU™ Are Like Shampoo guides you step-by-step through proven corporate branding techniques never before adapted for personal use.

You’ll learn how to:

Identify the 6 essential positioning elements that define your personal brand
Master the 5 everyday activities that most clearly communicate your brand
Avoid the top 20 Personal Brand Busters™ that could keep you from success
Increase your earning power and job satisfaction
Build on-the-job trust and loyalty in YOU™

“Once you discover Bence’s personal branding system, you’ll never see yourself the same way again—and neither will anyone else! Her definitive yet simple approach for creating and communicating your own personal brand is a career-enhancing tool like no other.” –Michael Maloney, co-author of Creating Brand Loyalty

About the Author

Brenda S. Bence, MBA, is an internationally-recognized branding expert, certified executive coach, and powerhouse speaker and author. With an MBA from Harvard Business School, her 25-year career has included developing mega brands for Procter & Gamble and Bristol-Myers Squibb across four continents and almost 50 countries. As President of Brand Development Associates (BDA) International, Ltd., Brenda spends more than 50% of her time traveling the world speaking, training, and coaching individuals and corporations to greater success through creative yet practical brand development. Brenda is a popular presenter, sharing her unique approach to branding at conferences, conventions, and with companies all across the globe. Brenda splits her time between homes in Thailand and the U.S.