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Order How YOU™ Order How YOU™ Order Paperback Order eBook Version of How YOU™ Are Like Shampoo Order Downloadable |
"Why should I hire YOU™ ?" Employers want to know why you are the best choice for the job: Should they hire you or another candidate? The truth is that you’re more likely to be selected for a job based on your connection with the interviewer than based on your qualifications. By learning to master your Job-Seeker Personal Brand, you’ll have an edge over others interviewing for the same position, making the trademarked ‘YOU™’ the brand of choice for your next employer. This groundbreaking book reveals a proven, step-by-step system for defining, communicating, and taking control of your personal brand before, during, and after your next job interview. Modeled after the world’s most successful big-brand marketing methods, it takes you start-to-finish through provencorporate branding techniques never before adapted for personal use. You will learn to:
In today’s world economy, one reality is the global pool of talent means heightened competitiveness for every job. How YOU™ Are Like Shampoo For Job Seekers provides a step-by-step plan for ensuring the most important brand - you!- is positioned to win in the marketplace.
As an HR professional with many years of experience, some of the best advice I can give any potential job seeker is to first understand who you are and what you want from your next job and then to know how to sell that to a potential employer. Brenda Bence's book will help you do just that! Without taking control of your personal brand, you are putting yourself at a disadvantage in the highly competitive global job market. I strongly urge you to read How YOU™ Are Like Shampoo for Job Seekers as the first step in your next job search. The proof will be in the results.
Excellent interviewing skills and a stellar resume can only get you so far. In today's marketplace, you need a dynamic personal brand to obtain a job that will fulfill you and bring you the kind of income you deserve. How YOU™ Are Like Shampoo for Job Seekers is quite simply the definitive roadmap to job search success through the power of personal branding. Hats off to Brenda Bence for an achievement that will be of great service to job hunters!
Bence is a proven Marketer and has translated her outstanding grasp of product branding into valuable lessons that can be applied to job seekers as they market and develop themselves.
You may have a great resume, and you may interview well. But that won’t be enough to compete against other job hunters who have taken the time to define and communicate a powerful personal brand. In How YOU™ Are Like Shampoo for Job Seekers, Brenda Bence shows you how to use personal branding to gain the edge over others who are vying for the same job. It’s a great “how to” manual for a successful job search!
Bence shows you how to use every advantage and strength at your disposal to create a memorable personal brand that will propel you to the top of a company’s “want” list. In a warm, insightful, and pragmatic style, Brenda instructs you how to walk into any interviewer’s office with renewed confidence. If you want to prosper in today’s competitive job market, this book is your ticket!
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Brenda S. Bence, MBA, is an internationally-recognized branding expert, certified executive coach, and powerhouse speaker and author. With an MBA from Harvard Business School, her 25-year career has included developing mega brands for Procter & Gamble and Bristol-Myers Squibb across four continents and almost 50 countries. As President of Brand Development Associates (BDA) International, Ltd., Brenda spends more than 50% of her time traveling the world speaking, training, and coaching individuals and corporations to greater success through creative yet practical brand development. Brenda is a popular presenter, sharing her unique approach to branding at conferences, conventions, and with companies all across the globe. Brenda splits her time between homes in Thailand and the U.S.